Underdog Media shoots Endangered Spaces

by Director – MATT ALLEN

It’s hard work working with Dan. Not because he’s demanding but because he wants to push what we do with every project to do more. It’s great for me; stocking up on new ideas and influences for Dan to come along and let me go wild. And that’s how I end up staying up late, perfecting a transition.

The process is worth the pay-off.

With this project, Dan has been planning his next exhibition after “Endangered”, which became known as “Endangered Spaces”. The transitioning from one to the other was actually part of the video for a while, but it just didn’t work as part of the whole.

We had an idea of what direction we wanted to head in with this video. I find that when I can see Dan’s vision, be on the same page as him, I get what he wants as an end-product – unless, of course, he’s just incredibly polite and tolerates my goofiness.

Dan PearceLondonPromo

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